Consumers Relieve Stress with Salty Snacks

A new survey shows that the number of consumers turning to salty snacks to reduce stress has increased from to ! As the number of people snacking more frequently increases, the way to get them to buy your product is most influenced by new flavors (), spicy flavors (), and seasonal or limited edition flavors ().

"Consumption of salty snacks is largely driven by emotions such as stress and boredom. Consumers are looking for ways to manage their wellbeing and the impact of food on emotional and mental health is becoming increasingly important. Our research reveals that this is especially true among parents, with the majority agreeing that salty snacks reduce stress. Not only do parents' hectic lifestyles force them to snack on the go, but the majority who buy salty snacks agree that snacking throughout the day is a healthy alternative to regular meals."